Note:

This blog is now retired. My new site is at: Predictably Irrational.

Sunday, March 25, 2007

Advertising at its Best

My youngest daughter, who is three, asked me this morning where her American Idol blanket was. I didn't even know we owned one and I was trying to figure out what the heck it was. I told her I didn't know.

I heard her little feet pitter-patter down the stairs and the same question was posed to her dad. I knew he was trying to figure out what the heck that was too.

While she was downstairs questioning her dad, I realized what she had been asking about. For the past week or so, she has been folding and unfolding a small towel. She takes it to bed and folds it nicely over her pillow. She takes it into the family room and folds it nicely over her legs.

The towel was given to us at some charity event. I believe it was from one of the Race for the Cure races. On it is the logo for Ford Motor Company.

She has often said "Look mommy! American Idol!" when we've been at a stop light and have had a Ford something-or-another in front of us.

It baffles me that the advertising has been so closely tied to this show that my own three year old could figure it out (in some way). Kudos to the folks who came up with that collaboration.

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